Welcome to the Jesr Aluboor Traiding website. It is my sincere hope that after you have taken a look at our site, you will have a better insight into the type of company we are, and that you will find we are a company that demands the highest quality in everything we do. We understand the demands of your customers and aim to help you to ensure they receive the best produce available in the market with the highest possible levels of service.

Jesr Aluboor Traiding origins lie in farming . This is why we understand our business so well. We believe in personal attention: it is this background that drives us to supply your customers and their families only the highest quality produce—all from carefully selected growers from almost every country in the world. As our current customers have found—and these include some of the biggest names in retail and hospitality—we are true to our promise in word and deed.

With over three decades in the business, we have always looked forward by investing in our company; in our people, in our systems, in our brands and in our facilities. We believe this is what separates us from our competition, and is the ingredient that you will find makes the qualitative difference between satisfaction and delight; what we call “The Fresh Fruits Factor”.

When we say we offer ‘Every season, every day’, it is a promise; a promise we take very seriously. With Fresh Fruits Company, the freshness of our produce takes center-stage, as we work hard to bring your customers a comforting slice of home and a tantalizing taste of the exotic.